- Fidelix launches new logo and brand identity
Fidelix launches new logo and brand identity
October 05, 2016 | Riyadh, Saudi Arabia
With the launch of a new compact series product line we
update our graphic identity, including a new logo. New logo was officially
launched on 5th of October 2016 and it was first introduced to the Middle East
market in the Saudihotel Expo in Riyadh 9-11.10.2016. New compact series of I/O
modules, new 15 inch touch screen and fully featured Guest Room Management
System (GRMS) were introduced in this event.
New logo has modern font where the symbol is built from four
elements similar to the classic play button of a remote controller. This
symbolizes Fidelix solution as "plug and play" system - easy to
program, operate and serve. The symbol can also be seen as a snow star linking
to our Nordic home market, which requires a little extra of the control system
to achieve the best energy efficiency.